Glob – The Indusgeeks Blog

Sid Banerjee talking about browser based virtual worlds for business on CNBC

The Indian virtual worlds and MMOGs ( Massively Multiplayer Online Games) market is starting to look up. VWs and MMOGs have been launched in the recent months to address all ends of the market. From Chimpoo a flash based kids world to the recent announcement of Online Tales an Indian MMOG by Swadesh Animation and RZ2 games. Godrej launched GoJiyo during the IPL Season and has been consistently promoting the Online Social Virtual World across media platforms.

We believe, these are very interesting times for the industry as the gaming and interactive content business is about to explode in India. A couple of interesting trends are accelerating the demand for online multi-user environments in India ( besides the over-arching reason that the recession is receding and more money is available for such investments) :

1. The projected growth of PCs, Netbooks and other Internet Enabled Devices in India in the next 2-3 years.
2. The push by telcos to spread Broadband to Tier 1 and 2 cities in India. As also, the improving speeds and reliability of the networks.

Some general global trends like better standard graphics hardware, proliferation of social networks and casual games and general awareness about interactive content on the Internet are contributing factors.

Globally we feel handheld ( mobile, internet enabled) devices like the iPad will revolutionize the interactive media industry in the next few years.

Indusgeeks is poised to launch a few products, for the Enterprise Virtual Worlds sector, in the next few months under its flagship Enterprise brand Metamersive™.

Key takeaway from the post – get ready for an onslaught of interactive media across delivery platforms like you have never seen before!

Indusgeeks Solutions is proud to announce that we are taking the next step in the company’s evolution.

We are launching a product and services line under the flagship brand ‘Metamersive™’. This will cater to the Serious Games, Enterprise Virtual Worlds ( including Second Life Enterprise deployment) and 3D Simulations market. We seek to fulfill the next generation training, learning and collaboration needs of Global organisations, SMEs and Educational institutions with our Metamersive™ solutions.

Indusgeeks Solutions Pvt. Ltd. will continue to cater to the entertainment, marketing & advertising (advergaming) and casual gaming market under the ‘Indusgeeks’ brand.

Why this distinction ?

• Clarity of Messaging: As applications for 3D interactive, immersive technologies keep growing we needed to present a clearer picture of our products and services to our clients.

• Greater Internal Efficiency: The clear segmentation between entertainment & marketing and 3D training,learning and collaboration (3DTLC) led us to differentiate the product and service lines for the two.

• Better Service Standards and Delivery: This allows us to create deeper domain expertise to serve our clients within the specific verticals. And also to have dedicated client managers with relevant industry experience.

What’s new here?

Services under the Indusgeeks brand :

• Advergaming : We have been creating branding experiences in Second Life. Ref : Tata Indicom campaign, CRY etc. But these branding and marketing related immersive experiences are moving off standalone client based virtual worlds towards a more browser based virtual experience. To address this need we at Indusgeeks are now working on 2D and 3D branded immersive experiences (games, machinimas, virtual tours etc.) using Shockwave, Unity 3D and Flash and other technologies.

• Casual Games : In tune with the casual gaming revolution worldwide, we are using our expertise to serve clients within this domain.

Products under Metamersive™ :

• Improving ‘Metamersive™ Products by adding new 3D platforms like Unity3D , Open Sim and Project Wonderland, with the addition of authoring tools, SCORM support etc.

• Healthcare Education

• Security and Defense

Major theme for 2010 will be the same as 2009 – ‘applications of virtual world technologies’.

Motto for 2010 : Indusgeeks seeks to be the definitive company in the sector of 3D immersive, interactive technologies.

Since our inception we’ve been harping on about finding ‘killer applications’ for 3D technologies. It seems the time has come and 2010 will be a golden year for VW apps.

This change will be reflected in our website by February.

Our Company Motto for all times however remains the same:  And The Geek shall inherit the Virtual World ! 

Happy 2010 to all of you!

Indusgeeks partnered with Digital Touch EBusiness ( also known as Olive Global, outside of  UAE) , a Dubai based company, to develop and deliver an integrated virtual transport simulation for its Government client in Dubai.

The primary challenge was to create an easy-to-access virtual simulation that would allow citizens and tourists to explore and learn about the features and benefits of the city-state’s integrated public transportation system.

Our solution – was the creation of a first of its kind, browser-based, full 3D virtual transport simulation using Adobe Shockwave 3D. The application is designed to run on low-end hardware and bandwidth configurations.

In addition to this, we also created a range of promotional Second Life videos (machinimas) to showcase the transport system’s facilities and benefits for the various segments of Dubai’s population.

To the best of our knowledge this is the first of it’s kind governmental deployment of such technology in the Middle East market.

With over 50,000 visitors to the portal, the solution has been running successfully since its   launch in September 2009.

To experience the virtual metro, please visit http://virtualtransport.rta.ae