Glob – The Indusgeeks Blog

that’s what our new card and logo reads…

This is our new logo

New Indusgeeks Logo

As you can tell we are rebranding. We realised that without realising ( couldn’t let that pass ) two and half years had passed since we started operations. And that two and half years later it was time to move on to a more representative image of the company.

The new logo highlights our 3D pedigree by representing all 3 dimensions through the arrows and the new colours maintain the continuity with our previous logo’s colours. However, the changed font and the shift to grey for our company name represents a greater focus on reliability, sustainability and delivery – main areas of focus for us in our early growth phase.

As we look towards the future we realised that a new focus should be represented  in our image and hence the change in the logo.

Do let us know what you think of the new logo @  http://twitter.com/Indusgeeks our twitter channel.

Happy Ganesh Chaturthi and Ramadan!

Sid

PS: We will updating and changing the existing website very soon as well…. in case you were wondering why we still haven’t replaced the old logos there.

Good news from the Virtual Worlds!

Indusgeeks has been chosen as a Gold Service Provider by Linden Lab for the Second Life Grid. This makes Indusgeeks only one of  two  companies  in the entire Asia Pacific Region ( the other one being a Japanese firm) to be represented in this accredited category.

This is an extract from the Linden Blog : ” The Gold Solution Provider Program is the first of its kind in the virtual worlds industry, reflecting the strength, longevity, and unique ability for users to create and own their content on the Second Life platform. The new Gold Program identifies exceptionally qualified Solution Providers with a high level of client satisfaction, a track record of developing successful Second Life projects, and demonstrated expertise working with real world organizations. Today, we are inducting 31 Gold Solution Providers into the program who comes from the United States, Europe and Asia (full list of members below). They have business backgrounds in areas ranging from design and web development to marketing agencies and training, and have developed projects for multinational corporations, educational institutions, government agencies, and non-profits”.

This marks a major milestone for us as a company and establishes our strong partnership with the major players in this space like Intel, Sun and now Linden Lab.

Indusgeeks is actively pursuing newer applications and services on Virtual World platforms such as Second Life and this marks a first of its kind recognition for a company in this space in India.

- In Geek we Trust –

Cool article in the Economic Times about us..

http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ET&BaseHref=ETM%2F2008%2F12%2F12&ViewMode=GIF&GZ=T&PageLabel=13&EntityId=Ar01301&AppName=1

Check it out

On the 28th of January Child Rights and You ( CRY) opened a virtual action centre in Second Life. (CRY already had a smaller functional presence on Second Life in Non-Profit Commons ) Indusgeeks partnered with CRY to conceptualise, design and create this presence as a part of an overall initiative to raise awareness about CRY online. This made CRY the first Indian NGO and probably the second major organisation in India after Wipro to open a space in Second Life. The brief to Indusgeeks was to create a place which reminded people ( mostly adults as children can’t legally enter the SL Main Grid) of children and yet had a certain sense of design sophistication. We believe that from the reviews that followed we were able to accomplish that.

We partnered with CRY because we felt that they represented causes for children that all of us empathized with. The difficulty with our generation at times seems to be lack of awareness and then a lack of motivation to even do something about causes we feel for. The effort in launching this larger new media campaign for CRY was to reach out to this demographic and tell them – that they now had a convenient way to partake in the cause of child rights.

Phase 1.: The launch of the CRY presence on Bombay island ( part of Bollywood Estates) .Typically this phase is used to generate buy in for the medium from both internal and external stakeholders. . The subsequent press and blog coverage ( HT, Indiainfoline, IT News etc.) and internal organizational interest has already marked this phase a success.

Phase 2: We will soon launch a viral campaign with a machinima to raise awareness about the options of donating and engaging online with CRY. This phase is characterized by a larger engagement and picking up on the ” Long Tail” created by the 1st Phase.

Utility : This is phase where we convert the interest generated in the first phase to have all the internal stakeholders ( volunteers, staff etc.) to use the medium for communication and interaction. This is the phase where we introduce V- Conferencing, meets, events etc.

Phase 3 :Will feature an ” interactive experience module” where viewers of the viral machinima will be able to experience the video! More details on this as it unfolds..

The CRY office in Second Life

The CRY office consists of an auditorium to display movies and hold events etc. , a CRY shop ( Expressions of Childhood) ,outdoor cafe , gallery showcasing child rights posters and materials. It has donation boxes which direct users to the website or let me pay in Lindens.

The challenge now is user adoption for greater utility and purchase.

This is a work in motion much like Second Life…. so stay tuned in

- Sid