Glob – The Indusgeeks Blog

Sid Banerjee talking about browser based virtual worlds for business on CNBC

The Indian virtual worlds and MMOGs ( Massively Multiplayer Online Games) market is starting to look up. VWs and MMOGs have been launched in the recent months to address all ends of the market. From Chimpoo a flash based kids world to the recent announcement of Online Tales an Indian MMOG by Swadesh Animation and RZ2 games. Godrej launched GoJiyo during the IPL Season and has been consistently promoting the Online Social Virtual World across media platforms.

We believe, these are very interesting times for the industry as the gaming and interactive content business is about to explode in India. A couple of interesting trends are accelerating the demand for online multi-user environments in India ( besides the over-arching reason that the recession is receding and more money is available for such investments) :

1. The projected growth of PCs, Netbooks and other Internet Enabled Devices in India in the next 2-3 years.
2. The push by telcos to spread Broadband to Tier 1 and 2 cities in India. As also, the improving speeds and reliability of the networks.

Some general global trends like better standard graphics hardware, proliferation of social networks and casual games and general awareness about interactive content on the Internet are contributing factors.

Globally we feel handheld ( mobile, internet enabled) devices like the iPad will revolutionize the interactive media industry in the next few years.

Indusgeeks is poised to launch a few products, for the Enterprise Virtual Worlds sector, in the next few months under its flagship Enterprise brand Metamersive™.

Key takeaway from the post – get ready for an onslaught of interactive media across delivery platforms like you have never seen before!

Los Altos Hills, CA, May 5, 2010 – Innovation in Learning, a pioneer in the field of Immersive HealthCare Learning, Training and Collaboration, announced today  that it has entered into a global partnership with India-headquartered Indusgeeks Solutions, a leading virtual worlds development and serious games company.

Under the terms of the agreement, Innovation in Learning and Indusgeeks will work jointly to address the global Healthcare Training and Simulation market for both products and services.

“Innovation in Learning is excited to have Indusgeeks as our Global Partner”, said Dr. Parvati Dev, Cofounder and CEO of Innovation in Learning.  “Innovation in Learning seeks to empower healthcare professionals and students by presenting new immersive learning experiences for them on a browser based, easy to use, hosted platform called CliniSpace^TM. Indusgeeks offers dedicated technical and design solutions within the Immersive Internet domain. Immersive, interactive, virtual solutions like CliniSpace^TM provide medical and nursing schools as well as hospitals, an easy to use, hosted solution to achieve their training and quality objectives.”.  “This partnership” Dr. Dev added, “will also allow IIL to enter new Asian markets, especially India, which is a major future market for the Healthcare training and collaboration sectors.”

“Innovation in Learning has great credentials in the Healthcare training market, owing to the fact that they’re being led by accomplished academics like Dr. Dev and Dr. Heinrichs (Dr. Wm. LeRoy Heinrichs is an Emeritus Professor at Stanford University School of Medicine).” said Siddharth Banerjee , CEO of Indusgeeks.  “We are privileged to partner with IIL and help extend its expertise to a 3D immersive platform like CliniSpace^TM, a first of its kind solution in the Healthcare Training space.”  “Indusgeeks will also market and provide support for the Clinispace^TM platform across Indian and other Asian markets” mentioned Siddharth. “In addition, we will also jointly offer our services to create custom simulations and training solutions for global clients who are looking to create their own solutions on platforms like Second Life, OpenSim, Open Wonderland, Shockwave, Flash, Unity3D etc. in the Healthcare market.”

According to Dr. Heinrichs,  co-founder of IIL, “Our future plan and vision for this partnership, is to enable current generations of students to learn collaboratively and experientially using online virtual medical environments. Here, they can immediately gauge the application of their knowledge, skill, and attitude with the virtual patient’s responses.  We hope this innovative learning methodology will revolutionise medical education in the US and across the world.”

About Innovation in Learning: Innovation in Learning Inc. (IIL) provides products and services for virtual training environments in the healthcare sector. IIL’s products include CliniSpace™, a 3D immersive medical environment hosted on, and accessed via the Internet;  DynaPatient™, virtual patients with dynamic pathophysiology models; and clinical training scenarios, curricula and assessment tools. IIL’s principals are leaders in the healthcare simulation field, with numerous publications and recognition for their research.

About Indusgeeks Solutions Pvt. Ltd: Indusgeeks is an award winning 3D immersive solutions and virtual worlds development company. Voted as one of the hottest start-ups in India for the year 2010, Indusgeeks is a market leader in creating rich 3D and 2D, browser based, immersive virtual environments that work on low-end hardware and bandwidth. Indusgeeks’ global clientele includes the Govt. of Dubai, Tata Indicom, The Brand Union, Gazzetta dello Sport, Mahindra Satyam, Idaho State University etc.

Official Press Release here: http://www.indiaprwire.com/pressrelease/health-care/2010050649938.htm

Indusgeeks Solutions is proud to announce that we are taking the next step in the company’s evolution.

We are launching a product and services line under the flagship brand ‘Metamersive™’. This will cater to the Serious Games, Enterprise Virtual Worlds ( including Second Life Enterprise deployment) and 3D Simulations market. We seek to fulfill the next generation training, learning and collaboration needs of Global organisations, SMEs and Educational institutions with our Metamersive™ solutions.

Indusgeeks Solutions Pvt. Ltd. will continue to cater to the entertainment, marketing & advertising (advergaming) and casual gaming market under the ‘Indusgeeks’ brand.

Why this distinction ?

• Clarity of Messaging: As applications for 3D interactive, immersive technologies keep growing we needed to present a clearer picture of our products and services to our clients.

• Greater Internal Efficiency: The clear segmentation between entertainment & marketing and 3D training,learning and collaboration (3DTLC) led us to differentiate the product and service lines for the two.

• Better Service Standards and Delivery: This allows us to create deeper domain expertise to serve our clients within the specific verticals. And also to have dedicated client managers with relevant industry experience.

What’s new here?

Services under the Indusgeeks brand :

• Advergaming : We have been creating branding experiences in Second Life. Ref : Tata Indicom campaign, CRY etc. But these branding and marketing related immersive experiences are moving off standalone client based virtual worlds towards a more browser based virtual experience. To address this need we at Indusgeeks are now working on 2D and 3D branded immersive experiences (games, machinimas, virtual tours etc.) using Shockwave, Unity 3D and Flash and other technologies.

• Casual Games : In tune with the casual gaming revolution worldwide, we are using our expertise to serve clients within this domain.

Products under Metamersive™ :

• Improving ‘Metamersive™ Products by adding new 3D platforms like Unity3D , Open Sim and Project Wonderland, with the addition of authoring tools, SCORM support etc.

• Healthcare Education

• Security and Defense

Major theme for 2010 will be the same as 2009 – ‘applications of virtual world technologies’.

Motto for 2010 : Indusgeeks seeks to be the definitive company in the sector of 3D immersive, interactive technologies.

Since our inception we’ve been harping on about finding ‘killer applications’ for 3D technologies. It seems the time has come and 2010 will be a golden year for VW apps.

This change will be reflected in our website by February.

Our Company Motto for all times however remains the same:  And The Geek shall inherit the Virtual World ! 

Happy 2010 to all of you!